It’s a more than a legacy, it's personal. The 2015 Red Sox #MyFenway campaign asked fans to reflect on what the Boston team means to them. In a campaign including broadcast, social and out-of home, historical footage and fan imagery are combined to inspire fans to share their own stories.
Agency: CTP
Client: Red Sox
Role: Art Director
Additional: Design
CW: Grant Pace
CD: Mark Bappe + Grant Pace
Recognition: HATCH55 - Bronze