Boodles Gin is a bartender favorite best known for its versatility and British heritage. To launch its newest expression, Rhubarb & Strawberry Gin, Boodles brought the pink gin trend stateside with a social and PR driven product release. The integrated campaign came to life with a new brand identity and an experiential boutique shopping experience in New York City.
Agency: The Media Grind
Client: Boodles Gin
Role: Sr. Art Director
Additional: Design / Motion Graphics
CW: Rita Kokshanian
DP/Photographer: Mike Schneier
A New Brand World
A feed made to pop. The cheeky tone of voice is complimented by a colorful art direction inspired by pop art, mod fashion and abstract art.
Delightful Social Content
Stunning Cocktail Videos
Stylish cocktail videos engage consumers on social and put the brand’s clever personality into motion.
The Pink Launch
In order to make a splash in a market already saturated with pink drinks, Boodles launched Strawberry & Rhubarb Gin with a three-month interactive shopping experience at Showfields, a new retail concept department store in New York City.
The Gin Library at Showfields NYC
Made to Mingle
The brand was brought to life in “The Gin Library” where consumers could sample the liquid, find insta-worthy photo moments and purchase the product through Caskers.com using wifi-enabled iPads.
Brilliant Placements
The campaign earned 42 placements in both print and digital publications including The Wall Street Journal, Fast Company, Metro and Time Out.
Colorful Results
1.3M Paid social impressions
23% Social growth increase
250M EARNED impressions
